2011 Nominee
OK Go “This Too Shall Pass”
The Mill-Syyn Labs-James Frost
Interactive Advertising
Individual
Viral Marketing
Viral Marketing
Credits
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Director of PhotographyDermott Downs
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ProducerShirley MoyersOk Go Partnership
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Senior Smoke ArtistTony RobinsThe Mill
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Senior Smoke ArtistJeff RobbinsThe Mill
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Telecine ArtistJamie WilkinsonThe Mill
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Senior Smoke ArtistWestley SarokinThe MIll
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EditorNicholas Wayman HarrisUnion Editorial
About the Viral Marketing category
An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be graphic, text or video-based advertising.