2011 People's Voice / Webby Award Winner
Old Spice Response Campaign
Wieden+Kennedy
Interactive Advertising
Best Use of Social Media
best use of social media: "You all deserve cake" / AGENCY OF THE YEAR: "Anonymous, we thank you, anonymously."
Credits
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Executive Creative DirectorMark FitzloffWieden+Kennedy
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Digital StrategistDean McBethWieden+Kennedy
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Executive Creative DirectorSusan HoffmanWieden+Kennedy
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Digital StrategistJosh MillrodWieden+Kennedy
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Global Interactive Creative DirectorIain TaitWieden+Kennedy
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Interactive Studio ArtistMatthew CarrollWieden+Kennedy
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DeveloperTrent JohnsonWieden+Kennedy
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Creative DirectorEric BaldwinWieden+Kennedy
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Creative DirectorJason BagleyWieden+Kennedy
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CreativeCraig AllenWieden+Kennedy
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CreativeEric KallmanWieden+Kennedy
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Interactive ProducerAnn-Marie HarbourWieden+Kennedy
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DeveloperJohn CohoonWieden+Kennedy
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Account ExecutiveDiana GonzalezWieden+Kennedy
About the Best Use of Social Media category
Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.