2011 People's Voice / Webby Award Winner
Old Spice Response Campaign
Wieden+Kennedy
Interactive Advertising
Media
Best Use of Social Media
Best Use of Social Media
best use of social media: "You all deserve cake" / AGENCY OF THE YEAR: "Anonymous, we thank you, anonymously."
Credits
-
Executive Creative DirectorMark FitzloffWieden+Kennedy
-
Digital StrategistDean McBethWieden+Kennedy
-
Executive Creative DirectorSusan HoffmanWieden+Kennedy
-
Digital StrategistJosh MillrodWieden+Kennedy
-
Global Interactive Creative DirectorIain TaitWieden+Kennedy
-
Interactive Studio ArtistMatthew CarrollWieden+Kennedy
-
DeveloperTrent JohnsonWieden+Kennedy
-
Creative DirectorEric BaldwinWieden+Kennedy
-
Creative DirectorJason BagleyWieden+Kennedy
-
CreativeCraig AllenWieden+Kennedy
-
CreativeEric KallmanWieden+Kennedy
-
Interactive ProducerAnn-Marie HarbourWieden+Kennedy
-
DeveloperJohn CohoonWieden+Kennedy
-
Account ExecutiveDiana GonzalezWieden+Kennedy
About the Best Use of Social Media category
Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.