best use of social media: "You all deserve cake" / AGENCY OF THE YEAR: "Anonymous, we thank you, anonymously."
Old Spice Response Campaign
Credits
Executive Creative Director
Mark Fitzloff
Wieden+Kennedy
Digital Strategist
Dean McBeth
Wieden+Kennedy
Executive Creative Director
Susan Hoffman
Wieden+Kennedy
Digital Strategist
Josh Millrod
Wieden+Kennedy
Global Interactive Creative Director
Iain Tait
Wieden+Kennedy
Interactive Studio Artist
Matthew Carroll
Wieden+Kennedy
Developer
Trent Johnson
Wieden+Kennedy
Creative Director
Eric Baldwin
Wieden+Kennedy
Creative Director
Jason Bagley
Wieden+Kennedy
Creative
Craig Allen
Wieden+Kennedy
Creative
Eric Kallman
Wieden+Kennedy
Interactive Producer
Ann-Marie Harbour
Wieden+Kennedy
Developer
John Cohoon
Wieden+Kennedy
Account Executive
Diana Gonzalez
Wieden+Kennedy
About the Best Use of Social Media category
Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.