2011 People's Voice / Webby Award Winner
Old Spice Response Campaign
Wieden+Kennedy
Interactive Advertising
Media
Best Use of Social Media
Best Use of Social Media
best use of social media: "You all deserve cake" / AGENCY OF THE YEAR: "Anonymous, we thank you, anonymously."
Credits
- Executive Creative DirectorMark FitzloffWieden+Kennedy
- Digital StrategistDean McBethWieden+Kennedy
- Executive Creative DirectorSusan HoffmanWieden+Kennedy
- Digital StrategistJosh MillrodWieden+Kennedy
- Global Interactive Creative DirectorIain TaitWieden+Kennedy
- Interactive Studio ArtistMatthew CarrollWieden+Kennedy
- DeveloperTrent JohnsonWieden+Kennedy
- Creative DirectorEric BaldwinWieden+Kennedy
- Creative DirectorJason BagleyWieden+Kennedy
- CreativeCraig AllenWieden+Kennedy
- CreativeEric KallmanWieden+Kennedy
- Interactive ProducerAnn-Marie HarbourWieden+Kennedy
- DeveloperJohn CohoonWieden+Kennedy
- Account ExecutiveDiana GonzalezWieden+Kennedy
About the Best Use of Social Media category
Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.