2011 Nominee
Nike BOOM
R/GA
Mobile Sites & Apps
Handheld Devices
Integrated Mobile Experience (Handheld Devices)
Integrated Mobile Experience (Handheld Devices)
About the Integrated Mobile Experience (Handheld Devices) category
Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a handheld mobile device. Entries should highlight unique communication between the handheld mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerilla or radio.