Honoree - Sony “The Rocket Project: We Have Lift-off”
2011 Honoree

Sony “The Rocket Project: We Have Lift-off”

Sony Electronics
Online Film & Video
General Film
Branded Entertainment

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  • Executive Producer
    Robert Friedman
  • Editor
    Ting Poo
    Outpost Digital
  • Executive Creative Director
    William Gelner
  • Copywriter
    Ben Barney
  • Art Director
    Ryan "Pocket" Fluet
  • Executive Producer
    Peter Cline
  • Agency Producer
    David Emery
  • Director
    Andrew Fried
  • Executive Producer
    Frank Scherma
  • Executive Producer
    Justin Wilkes

About the Branded Entertainment category

Short films, commercials and video on the Internet that promote brands, products or services for commercial purposes i.e. advertising. Branded Entertainment is the more visible evolution of sponsored content.

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