2012 Nominee
Book Burning Party
Leo Burnett Detroit
Interactive Advertising
Campaign
Corporate Social Responsibility Campaigns
Corporate Social Responsibility Campaigns
Credits
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EVP, Global Executive Creative DirectorPeter McHughLeo Burnett Detroit
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SVP, Creative DirectorGlen HilzingerLeo Burnett Detroit
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SVP, Creative DirectorBob VeaseyLeo Burnett Detroit
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VP, Executive ProducetJennie HochthannerLeo Burnett Detroit
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Creative TechnologistJohn McClaireLeo Burnett Detroit
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CopywriterRob ThiemannLeo Burnett Detroit
About the Corporate Social Responsibility Campaigns category
Interactive advertising campaigns that promote and showcase a company's commitment to encouraging community growth and development, documenting activities and programs that have a positive impact on the environment, consumers, employees and the public sphere.