2012 Honoree
Blue Cross Blue Shield of MN – The Human Doing
mono
Interactive Advertising
Individual
Mobile & Experience Marketing
Mobile & Experience Marketing
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Credits
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video/edit productionChannel Z / mono
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creative agencymonomono
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art directionmonomono
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designermonomono
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creative writingmonomono
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event partnerSandall Marketing
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digital productionStoneArch Creative / mono
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.