2012 Honoree
Blue Cross Blue Shield of MN – The Human Doing
mono
Interactive Advertising
Individual
Mobile & Experience Marketing
Mobile & Experience Marketing
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Credits
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video/edit productionChannel Z / mono
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creative agencymonomono
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art directionmonomono
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designermonomono
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creative writingmonomono
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event partnerSandall Marketing
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digital productionStoneArch Creative / mono
About the Mobile & Experience Marketing category
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.
The Webby Awards
Year
2012
Category
All