Honoree - MasterCard  #internswanted Campaign
2012 Honoree

MasterCard #internswanted Campaign

MacLaren McCann
Interactive Advertising
Online Guerilla & Innovation

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  • Creative Director
    Mike Halminen
    MacLaren McCann
  • Group Creative Director (CW)
    Dave Stubbs
    MacLaren McCann
  • Group Creative Director (AD)
    Robert Kingston
    MacLaren McCann
  • Group Creative Director (CW)
    Wade Hesson
    MacLaren McCann
  • Art Director
    Jeremy Lenz
    MacLaren McCann
  • Copywriter
    Sarah Deziel
    MacLaren McCann

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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