Nominee - GAME Christmas Shopper Simulator
2015 Nominee

GAME Christmas Shopper Simulator

101
Advertising & Media
Individual
Game or Application

GAME Christmas Shopper Simulator

  • "Don’t go online. Ever. And fight as nicely as possible."

  • More Than 5 Words

    What inspired you most to follow your dreams/vision while working on this project?
    I knew that all it needed to do was be funny. Graphics, interactivity, options, messaging. Those were all secondary. So any problem that need to be solved was decided by what would make the game a funnier experience.

    What made your project stand out in your industry/field and unique from the rest? What obstacles did that present and how did you overcome them?
    It stood out because it was so stupid and it wasn’t just an advergame made to push a message. It was a full on game made with real gamers in mind. All we wanted to do was make fun of ourselves, the time of year, and show that we understood gamers and the things that they like. And I think we succeeded – considering the fact that even people who didn’t like GAME beforehand (and wanted to give it a bad review) still enjoyed playing it, which was a big compliment. Since the client understood the goal and was on board with the idea, the only obstacle was being able to make it as good as we imagined.

    When did you first know that this work was going to be something special?
    I think we all felt that if they bought the idea, it would be something special. Fortunately they did and then we just got on with it together. Since they didn’t have much time or money, they were just happy to be doing it. The only question was if anyone could make it in the three months we had. Fortunately we found the right people and when we played the first, very rough demo three weeks later we were already laughing. Then we knew it could be as good as we’d hoped.

Credits

  • Executive Creative Director
    Richard Flintham
    101
  • Creative Director
    Augusto Sola
    101
  • Creative
    Ryan Delehanty
    101
  • Creative
    Erik Hedman
    101
  • Creative
    Ben Williams
    101
  • Producer
    Rachel Bishop
    101
  • Business Leader
    Humphrey Taylor
    101
  • Account Director
    Duncan Stuart
    101
  • Account Manager
    Maurice Pfister
    101
  • Strategist
    Sandie Dilger
    101

About the Game or Application category

An internet-based game or application made on behalf of a client to specifically market a good, service or event.

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Year
2015
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