Nominee - Get Lolli
2015 Nominee

Get Lolli

Social
General Excellence Categories
Native Advertising

Get Lolli

  • "TRY DO SOMETHING NO ONE'S SEEN BEFORE."

  • Describe your nominated project—give us your elevator pitch.
    Halloween is an important date on the calendar for any candy brand. The target audience of teenagers are also notoriously fickle and difficult to target, constantly glued to their mobile devices, and jumping from platform to platform. Our idea was to create original content for the popular social media app, Instagram. To make it truly original we created a choose-your-own-adventure game in the form of a Haunted House where you had to save your lollipop from an unspeakable fate.

    What made your project stand out in your industry/field and unique from the rest? What obstacles did that present and how did you overcome them?
    Using Instagram’s user experience as is we devised a choose-your-own-adventure game in the form of a haunted house. You could explore the house and die many gruesome deaths in your quest to find and save your lollipop girlfriend. We fully exploited Instagram’s functionalities, designing each room in a different user profile and linking them to others by tags. We also created entertaining horror microfilms among hundreds of different assets.

    When did you first know that this work was going to be something special?
    When we laughed our asses off at the videos. The level of craft felt pretty high. That makes the search for the content rewarding.

Credits

  • Creative Director
    Tinus Strydom
    BBH Asia Pacific
  • Senior Copy Writer
    Omar Sotomayor
    BBH Asia Pacific
  • Senior Art Director
    Gaston Soto
    BBH Asia Pacific
  • Business Director
    David Webster
    BBH Asia Pacific
  • Business Director
    Bassam Abdel-Rahman
    BBH Asia Pacific
  • Account Management
    Bernice Ooi
    BBH Asia Pacific
  • Account Management
    Michelle Zimmerman
    BBH Asia Pacific
  • Planner
    Lindsey Cummings
    BBH Asia Pacific
  • Planner
    Heidi Lahtinen
    BBH Asia Pacific
  • Producer
    Daphne Ng
    BBH Asia Pacific
  • Director
    Flamboyant Paradise
  • Production house
    4Humans

About the Native Advertising category

Advertising that is unique and native to the content and experience of a social site. Platform agnostic— enter any and all social media that best exemplify your work.

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2015
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