• The Webby for Good, produced in partnership with WP Engine, is a showcase of Webby-honored projects and campaigns that are promoting social good in the world.

  • Describe your project. What is it, what was the elevator pitch?
    Carly Fleischmann has dedicated her life to autism advocacy. After co-writing the book Carly's Voice, about her experiences growing up with autism, she became the subject of numerous interviews. For this project, she decided she'd like to do the interviewing for a change. To show the world that people with Autism are capable of doing amazing things, autism activist Carly Fleischmann became the world's first non-verbal talk show host. Episode 1 featured an interview with Hollywood megastar Channing Tatum.

    What key challenges did you face with this project?
    Finding Carly's first guest wasn't easy. We needed someone of note to legitimize her skills as a talk show host. Luckily, Carly is quite persistent and Channing Tatum was a willing participant in this brave new format.

    What was the most rewarding aspect of working on your project?
    Hearing what Carly's peers had to say about her chops as a journalist and talk show host was incredibly rewarding. To see many major news outlets and fellow YouTube celebrities focus on her abilities and not her autism was the highest compliment we could've asked for. She wasn't a charming talk show host for someone who has autism, she was a charming talk show host—period.

    When working on this project, what were some of the most essential things you had to get right?
    The show still had to be good enough on its own that Carly's autism became a footnote to the whole experience and not a novel reason to watch the show. The design and branding of the show also needed to feel special and on par with other big talk shows, like Ellen or Jimmy Fallon. Execution and distribution were also important. We launched Episode 1 during World Autism month to give it more cultural relevance, which helped get the project some much-needed earned media.

    What did you learn from working on this project that you didn't know going into it? Did anything come out of it that surprised you, or that you weren't expecting?
    I think everyone who worked on the project all had the same question: "How will it work?" People were curious as to how someone with autism who can't speak could host a talk show. But Carly had a vision. She's tenacious, relentless, and doesn't know the meaning of the word “no.” To [learn] that people with disabilities have incredible abilities just waiting to be discovered was extremely eye opening. They may not do things the same way you or I do them, but they can surprise us if we let them.

Credits

  • Executive Creative Director
    Stephen Jurisic
  • Executive Creative Director
    Angus Tucker
  • Creative Director
    Niall Kelly
  • Design Director
    Mooren Bofill
  • Designer
    Andrew Passas
  • Producer
    Erin Feldman
  • Production Company
    172 Productions

About the Best Cause Related Campaign category

Online campaigns that effectively raised awareness for a specific social or political cause.

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2017
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