2017 Nominee

“On the Go” – The New Yorker’s Innovators Issue Comes to Life in an Augmented-Reality Experience

The New Yorker/Qualcomm/Neo@Ogilvy
Advertising, Media, & PR
Experience Marketing

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes augmented reality, interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to i

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