2017 Honoree

Ted’s Mission Impeccable

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Brand Communication Director
    Craig Smith
    Ted Baker
  • Account Director
    Lauren Bryan
    Google
  • Account Director
    Alistair Lee
    Google
  • Business Director
    Ian Rabagliati
    Poke
  • Executive Creative Director
    Nicolas Roope
    Poke
  • Creative Director
    Jake Cooper
    Poke
  • Creative
    Warren Lewis
    Poke
  • Creative
    Bryan Stewart
    Poke

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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