2017 Honoree

The Wembley Cup 2016

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Head of Digital Strategy
    Jane Valkova
    Maxus UK
  • Experiential Business Director
    Lucy Basden-Smith
    Cake
  • Account Director
    Jess Burling
    Cake
  • Director
    Dan Cooper
    M&C Saatchi
  • Business Director
    Matt Roberts
    Poke
  • Head of Strategy
    Bogdana Butnar
    Poke
  • Executive Creative Director
    Angus Mckinnon
    Poke
  • Account Manager
    Alex Worthington
    Poke
  • Account Manager
    Tim Fletcher
    Poke
  • Creative
    Tom Fenwick Smith
    Poke
  • Creative
    Kishan Saujani
    Poke

About the Online Guerrilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing.

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2017
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