The Webby for Good, produced in partnership with WP Engine, is a showcase of Webby-honored projects and campaigns that are promoting social good in the world.
Describe your project. What is it, what was the elevator pitch?
On December 2nd, 2016 Sweden celebrated 250 years of free speech. To highlight this and promote the importance of free speech, we created an online film where we edited out the talking from some of the most influential speeches from recent times, and released it on the day of the anniversary. That day, Swedish embassies and institutions shared the film on social media, and Sweden’s Minister for Foreign Affairs held her own "silent speech" during a major conference.
What key challenges did you face with this project? And how did you overcome them?
With a non-existent media budget (€3000) and a global audience to reach on a specific day, we had to tailor the campaign for social media viewing, particularly on Facebook. The content was made to be easily sharable, both in the design of the film and through the use of famous speakers in the footage.
What was the most rewarding aspect of working on your project?
The overwhelming response and interactions our campaign received once it was released. It showed us that this issue is still an important one that needs to be discussed and fought for.
Why this particular cause as the subject of your project/campaign?
Sweden celebrated 250 years of free speech. To highlight this the Swedish Ministry for foreign affairs wanted to promote the importance of free speech.
Reform-related sites, micro sites, and rich media that serve to facilitate political change, public participation in civics, government policies / pursuits or social activism.