The Webby for Good, produced in partnership with WP Engine, is a showcase of Webby-honored projects and campaigns that are promoting social good in the world.

Describe your project. What is it, what was the elevator pitch?

There’s no lack of images and videos from Syria, but it all seems so far away. What if we could give people an experience of how it is to live in a war zone? Face to face with the people who have fled and lost everything.

Syria Stories is a mobile snap-series from within the war zone in Syria. Filmed by people on the inside, we meet families that lack food, water and medicines. Trying to survive, they tell us bits and pieces of their stories, just enough for you to feel their need. And hopefully, donate.

What key challenges did you face with this project? And how did you overcome them?

Our main challenge was to get the footage-material we needed for the campaign. Luckily The Red Cross had an archive with films of people and places that are hard to reach.

What was the most rewarding aspect of working on your project?

To know that this campaign would be a part of an initiative to donate many millions of Norwegian kroners to those who really need them.

Why this particular cause as the subject of your project/campaign?

Norway’s has an annual fundraising event “Tv-aksjonen" and the goal for this year was to raise money for the Red Cross and those who have lost everything in war and conflict.

When working on this project, what were some of the most important conversations you had with your team?

To create a story that felt close and real we spent a lot of time seeking through the video-materials, discussing what to keep and present them in a way that made the audience feel a connection with the people living in this humanitarian catastrophe.


  • Apt
  • POL

About the Public Service & Activism category

Mobile sites and apps facilitating political change, social movement, human rights, public education and reform, or revolution.