The Webby for Good, produced in partnership with WP Engine, is a showcase of Webby-honored projects and campaigns that are promoting social good in the world.
There’s no lack of images and videos from Syria, but it all seems so far away. What if we could give people an experience of how it is to live in a war zone? Face to face with the people who have fled and lost everything. Syria Stories is a mobile snap-series from within the war zone in Syria. Filmed by people on the inside, we meet families that lack food, water and medicines. Trying to survive, they tell us bits and pieces of their stories, just enough for you to feel their need. And hopefully, donate.
Our main challenge was to get the footage-material we needed for the campaign. Luckily The Red Cross had an archive with films of people and places that are hard to reach.
To know that this campaign would be a part of an initiative to donate many millions of Norwegian kroners to those who really need them.
Norway’s has an annual fundraising event “Tv-aksjonen" and the goal for this year was to raise money for the Red Cross and those who have lost everything in war and conflict.
To create a story that felt close and real we spent a lot of time seeking through the video-materials, discussing what to keep and present them in a way that made the audience feel a connection with the people living in this humanitarian catastrophe.
About the Public Service & Activism category
Mobile sites and apps facilitating political change, social movement, human rights, public education and reform, or revolution.