The Webby for Good, produced in partnership with WP Engine, is a showcase of Webby-honored projects and campaigns that are promoting social good in the world.
Describe your Webby-nominated project. What is it, what was the elevator pitch?
YouTube Creators for Change is a global initiative that supports creators who are tackling social issues and promoting awareness, tolerance, and empathy on their YouTube channels.
What key challenges did you face with this project? And how did you overcome them?
The biggest challenge was making sure that the site and narrative prioritized the Ambassadors and the fantastic work they were doing. YouTube Ambassadors are everyday people located all over the world, so our outreach for assets and contribution to the site was global. We worked collaboratively with the YouTube teams to source all of the content and assets across many time zones!
What was the most rewarding aspect of working on your Webby-nominated project?
The most rewarding aspect of this project was bringing global recognition to YouTube Ambassadors who are working to make the world a better place.
Why this particular cause as the subject of your project/campaign?
YouTube is working collaboratively with the Creator community to speak out against hate speech, xenophobia, and extremism, and to drive social change.
Sites that promote a company or organization’s mission to improve civil and social life.