2018 Honoree

Fun Waze to learn

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Creative Director
    Felipe Entrambasaguas
    McCann Worldgroup
  • Executive Creative Director
    Alfredo Alquicira
    McCann Worldgroup
  • Art Director
    Erik Alvarez
    McCann Worldgroup
  • Copy
    Berenice Beltrán
    McCann Worldgroup
  • Account Director
    Elizabeth Maya
    McCann Worldgroup
  • Planning
    Natalia Rosell
    McCann Worldgroup
  • Planning Director
    César Salazar
    McCann Worldgroup
  • Account Director
    Erwin Asaf
    McCann Worldgroup
  • Industry Manager
    Marcos Ordenes
    Waze
  • Producer
    Emmanuel Aguilar
    McCann Worldgroup
  • Producer
    Rafael López
    McCann Worldgroup
  • Production house
    Luis Eduardo Carreola
    Camaleon Films
  • Videocase director
    Santiago Rubido
    Camaleon Films
  • Post producer
    Jorge Parada
    Camaleon Films
  • Producer
    Oscar Huerta
    Camaleon Films
  • Prod Coordinator
    Faride Ávila
    Camaleon Films
  • DP
    Christian Rodríguez
    Camaleon Films
  • Comm Client
    Carlos Miranda
    Nestlé
  • Digital client
    Basheva Herrera
    Nestlé
  • Client
    Priscila Francis
    Nestlé

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2018
Category
 
All

Category

  • All
  • Winners
  • Features
Type to search what you're looking for

Results

Sort by

Date
  • Date
  • Alphabetical