2018 Webby Award Winner

Google Home of the Whopper

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Associate Creative Director
    Juan Javier Pena Plaza
    DAVID the agency
  • Associate Creative Director
    Ricardo Casal
    DAVID the agency
  • Creative Director
    Tony Kalathara
    DAVID the agency
  • Founder
    Anselmo Ramos
    DAVID the agency
  • Jr Copywriter
    Dan Flora
    DAVID the agency
  • Jr Art Director
    Richard Cruz
    DAVID the agency
  • Senior Account Director
    Carmen Rodriguez
    DAVID the agency
  • Managing Director
    Paulo Fogaca
    DAVID the agency
  • Producer
    Renata Neumann
    DAVID the agency
  • Director
    Kris Belman
    Caviar
  • Head of Global Production
    Veronica Beach
    DAVID the agency
  • Account Supervisor
    Rafael Giorgino
    DAVID the agency

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2018
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