2018 Honoree

Swisscom – “SnowDrawings”

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Chief Operating Officer
    Guido Heffels
    HEIMAT, Berlin
  • Creative Director
    Malte Bülskämper
    HEIMAT, Berlin
  • Creative Director
    Arne Stach
    HEIMAT, Berlin
  • Art Direction
    Anja Michel
    HEIMAT, Berlin
  • Art Direction
    Christian Wellhäßer
    HEIMAT, Berlin
  • Copywriter
    Christine Ramm
    HEIMAT, Berlin
  • Copywriter
    Franziska-Maria Kaul
    HEIMAT, Berlin
  • Account Director
    Till Hopf
    HEIMAT, Berlin
  • Account Manager
    Kathrin Eiglsperger
    HEIMAT, Berlin

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2018
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