2018 Honoree

The cheapest christmas ad

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • Chief Creative Officer
    Wolfgang Schneider
  • Creative Managing Director
    Tobias Grimm
  • Executive Creative Director
    Michael Schachtner
  • Creative Director
    David Missing
  • Creative Director
    Nicolas Linde
  • Art Director
    Shelley Lui
  • Copywriter
    Nico Baumann
  • Managing Director
    Franzis Heusel
  • Account Director
    Alexandra Schoene
  • Agency Producer
    Silke Rochow
  • Chief Production Officer
    Steffen Gentis
  • Production Company
    Florida Reklame und Florida TV GmbH
  • Executive Producer
    Tim Sproten
    Florida Reklame und Florida TV GmbH
  • Producer
    Christin Schneider
    Florida Reklame und Florida TV GmbH
  • Producer
    Pascal Biermann
    Florida Reklame und Florida TV GmbH
  • Producer
    Katharina Koehricht
    Florida Reklame und Florida TV GmbH
  • Post-Production
    Good Guys Entertainment GmbH
  • Music / Sound Design / Composer / Audio Production / Sound Engineer / Producer Audio Production
    Not a Machine
  • Director
    Justin Izumi
  • Director
    Sebastian Graage
  • Director
    Fabian Lindenmeier
  • Director of Photography
    Alex Bloom
  • Director of Photography
    Juhani Zebra
  • Editor
    René Knoll
  • Make-up Artist
    Jennifer Mertens
  • Make-up Artist
    Franziska Wilke
  • Styling
    Josefine Steubing
  • Setting
    Justus Saretz
  • Casting
    Lisa Volz
  • Casting
    Lena Wagener

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2018
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