2018 People's Voice

Xbox Design Lab Originals: The Fanchise Model

Advertising, Media, & PR
Viral Marketing

Credits

  • Co-President and Chief Creative Officer
    Rob Doubal
    McCann London
  • Co-President and Chief Creative Officer
    Laurence Thomson
    McCann London Chief C
  • EMEA Creative Director
    Sanjiv Mistry
    McCann London
  • EMEA Creative Director
    Jamie Mietz
    McCann London
  • Art Director• Cheryl gets her “mojo” back as she returns to the limelight for latest L’Oréal hair campaign
    Jacob Björdal
    McCann London
  • Copywriter
    Jim Nilsson
    McCann London
  • Project Director
    Clare Mann
    McCann London
  • Senior Project Manager
    Paul Gillespie
    McCann London
  • Senior Project Manager
    Craig Cameron
    MRM
  • Project Director
    Mandy Wilson
    McCann London
  • Head of Integrated Production
    Sergio Lopez
    McCann London
  • Producer
    Doris Tydeman
    McCann London
  • Head of Design
    Dan Howarth
    McCann London
  • Designer
    Gustavo Fernandes
    McCann London
  • Designer
    Dan Miles
    MRM
  • Head of Strategy
    Karen Crum
    McCann London
  • Planner
    Charlotte Walters
    McCann London
  • EVP
    Rob Smith
    McCann London
  • Regional Business Director
    Sailesh Jani
    McCann London
  • Account Director
    Tom Oliver
    McCann London
  • Account Lead
    David Smith
    MRM
  • Senior Account Manager
    Lynne Carter
    McCann London
  • Account Manager
    Charlotte La Torre
    McCann London
  • Account Executive
    Sophie Grierson
    McCann London
  • Account Executive
    Alice Parker
    McCann London
  • Director of Communications, UK & Europe
    Jess Byatt
    McCann World Group UK
  • Editor
    Andrew Tusabe
    Craft
  • Producer
    Francisco Penedo
    Craft
  • Editor
    Paul Jenkinson
    Craft

About the Viral Marketing category

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.

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2018
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