Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world.

Describe your Webby-nominated project. What’s the elevator pitch?

This is Bears Ears is an interactive film and our first collaboration with Patagonia. Explore, experience, and take action to defend our newest National Monument.

Why this particular cause as the subject of your project/campaign? Was there a moment that inspired it?

Bears Ears National Monument is a 1.35 million-acre expanse in southeastern Utah and the inspiration for our first collaboration with Patagonia. Home to thousands of sacred Native American cultural sites, world-class rock climbing, mountain biking, trail running, and more, Bears Ears is as beautiful as it is diverse. This project was designed to celebrate the land and introduce the world to our newest National Monument in early 2017. However, the story—and purpose of the site—changed more than we ever could have anticipated.

What concerns were there about pursuing this idea? How did you get past them?

In December of 2017, the president reduced Bears Ears and Grand Staircase-Escalante National Monuments by nearly two million acres. This is the largest elimination of protected land in American history. As a result, the role of the site from one of celebration and storytelling to urging civic action. Patagonia, with a long history of environmental action, never blinked in the face of defending public lands.

What was the most rewarding aspect of working on your project? What did you learn in the process that you didn't know/expect going into it?

The most rewarding aspect of working on This is Bears Ears has been the public response to the work. We also learned a lot from the opportunity to collaborate with the amazing team at Patagonia. Their vision and steadfast commitment to defending public lands is an inspiration.

Was the tech/medium you chose crucial to conveying your message? If so, why?

Allowing people to experience Bears Ears was crucial. We designed a super clean UI that allowed people to explore by topic, chapter, or geography, essentially using the browser as a window to Bears Ears. Details and design got out of the way. The medium of the web allowed for wide distribution and helped people experience the bigger context of what is at stake. We also created a VR version of the site that worked on mobile devices and shown in Patagonia stores.

About the Best Navigation/Structure category

Sites that offer the best-possible user experience through superior navigation and site structure. Only information architecture will be judged.