Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world.

Describe your Webby-nominated project. What’s the elevator pitch?

Change.org is the world's largest petition platform, empowering people everywhere to start campaigns, mobilize supporters, and work with decision makers to drive solutions.

Why this particular cause as the subject of your project/campaign? Was there a moment that inspired it?

Founder and CEO Ben Rattray decided to start Change.org after his younger brother told him he was gay. “He told me about the pain he experienced as a closeted and confused young gay man. But what hurt the most weren’t the people who were actively anti-gay, but the people who passively stood by and refused to stand up and speak out against them—people like me.” Ben realized that he hadn't been doing enough and set out to build a platform that helped people take action on issues meaningful to them and their community.

What concerns were there about pursuing this idea? How did you get past them?

As we got started as a platform, there were many challenges and learnings. The biggest was just wondering if people would start and sign meaningful petitions. It turned out we didn't have too much to worry about. The powerful stories people told on Change.org have resulted in us growing to over 200 million users in 196 countries.

What was the most rewarding aspect of working on your project? What did you learn in the process that you didn't know/expect going into it?

We see victories on our platform every single day. Sometimes that's as big as passing a federal law or pushing a corporation to change a business practice, and other times it's as small as saving a local park. That inspires us every day to build a free platform that gives people the tools to make change.

LET'S GET JUSTICE FOR NORA Change.org

About the Activism category

Sites facilitating political change, social movement, human rights, public education and reform, or revolution.