Better me, Better World | The Webby Awards
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Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world.

Describe your Webby-nominated project. What’s the elevator pitch?

By joining our Better Me Better World initiative our customers can help us shaping how can we make the world a better place by selecting one of the Good Causes they would like us to support together via the Philips Foundation.

Why this particular cause as the subject of your project/campaign? Was there a moment that inspired it?

At Philips we strive to make life better. We have the goal of improving the lives of three billion people each year by 2025. We wanted to hear directly from our consumers all across the globe how we can keep making the world a better place in a way that is very relevant to them.

What concerns were there about pursuing this idea? How did you get past them?

Designing the right engaging mechanic for the program hasn't been easy. We wanted to create something unique for Philips, that would also embody our vision, brand values, and way of operating as a company. We understood that the only way to win was to create something tangible, very close to all our customers across the globe and directly accessible by them. So we put our customers' voices first!

What was the most rewarding aspect of working on your project? What did you learn in the process that you didn't know/expect going into it?

The most rewarding aspect has been working with multiple different teams and diverse talents all together, to build something very big and unique in a relatively short timeframe. We all learned a lot from it and from one another. We accomplished a very complex mission, despite all the down moments and difficulties faced. We learned that nothing is impossible if you really want it and if you truly believe in what you are doing.

What real-world impact were you hoping to make with this project? Did the real-world impact meet your expectations?

We wanted to win hearts and minds of our customers, collect Social Good Causes votes, listen to our consumers, and deepen the relationship with them. The impact overwhelmed us when we presented the project at the Social Good Summit in New York together with President of IRCR. We were able to overachieve all our goals and go beyond our targets and expectations for votes collected and customer engagement.

Did your team have a specific “breakthrough” or “a-ha” moment while formulating or executing this project?

We had many a-ha moments while building the project. We had to completely reinvent our daily way of working with businesses, functions, Philips Foundation, Philips Design, our agency, markets, operations, and IT.... and get together daily in a dedicated war room to work closely to each other in a truly multi-disciplinary way for the first time ever at Philips at such a large scale!

Was the tech/medium you chose crucial to conveying your message? If so, why?

We leveraged any digital channel: from our .com to social media, digital PR and press, email marketing, event, paid media advertising, live streaming... we believe that only with real-time channels integration we can make a bigger difference.

What was the most significant challenge that arose during your work on this?

Being 100% convinced to succeed within the short timeframe we had to bring the project to life, especially for a program of a big magnitude and impact.

How will you use technology in future work to create inspiring, cutting-edge projects that also make a difference in people’s lives?

We need to humanize technology more and more. We need to make it simpler and accessible to everybody. We believe that it can help us a lot to stay close to our customers and bring to life great and impactful ideas to make the world a better place.

About the Corporate Social Responsibility category

Sites that promote a company or organization’s mission to improve civil and social life.