Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world.

Describe your Webby-nominated project. What’s the elevator pitch?

Have you ever wondered why everyone contributes to climate change but only a few act on it? It's because the majority of people are not activists but lazy environmentalists. Thus Lazy Green was born, the first campaign to help lazy environmentalists save energy and curb climate change the easy way.

Why this particular cause as the subject of your project/campaign? Was there a moment that inspired it?

Climate change is the biggest challenge the human race will face in our times. So I asked everyone around me, and they all say they care about the planet. But I didn't see anyone doing anything about it. Of course, I don't have any activist or politician friends around me, but I didn't want to become an activist and neither did my friends. That's so time-consuming. So I felt stuck.

What concerns were there about pursuing this idea? How did you get past them?

I had no funding and I had tried assembling a team but it all broke apart. So I became a one-man team and took a long unpaid vacation to work on this and burnt a lot of my savings. I got huge help from God through my prayers, and my passion helped me through.

What was the most rewarding aspect of working on your project? What did you learn in the process that you didn't know/expect going into it?

People loving it when I show it to them and actually hearing stories of them getting tips from Lazy Green and changing their energy saving habit. Any new venture requires huge tenacity and finding a partner that complements your weakness is super hard.

What real-world impact were you hoping to make with this project? Did the real-world impact meet your expectations?

If everyone does at least a few Lazy Green tips in their everyday lives that would be a huge help to curb climate change. The situation we're facing is so dire and unpredictable that it should be all hands on deck. Not just the activist, the politician on deck.

Did your team have a specific “breakthrough” or “a-ha” moment while formulating or executing this project?

Why does everyone say they care about climate change but I don't see anyone around me doing anything about it? I started researching all existing campaigns and organizations and I realized they only target staunch environmentalists, whether intentional or unintentional. They ask people to protest, call your senator, or encourage any form of activism and encourage energy saving habits that demand big lifestyle changes. But the majority of people are not environmentalists. They are lazy environmentalists. A-ha!

Was the tech/medium you chose crucial to conveying your message? If so, why?

Lazy Green was first launched as a mobile game app where you could raise endangered animals threatened by climate change and the user could learn easy energy saving habits while playing. But it failed miserably and the second launch was chosen as a form of a campaign website. It was more based on feasibility and reachability with limited resources. So I think Lazy Green ultimately could live in many different mediums depending on how it could reach the audience.

What was the most significant challenge that arose during your work on this?

Taking on this project by myself with no funding. I'm a father of two young kids which consumes a lot my time and also gives that extra nudge of pressure of supporting my family lol. So I took a leap of faith to use a huge chunk my savings to work on this.

Credits

  • Founder James K. Yang Lazy Green

About the Green category

Sites that focus on "green" issues including concerns for environmental conservation and improvement of the state of the environment. Specific examples include recycling or energy blogs, websites announcing "green" corporate initiatives, conservation-focused blogging or environmentally friendly computer recycling websites.