Honoree - The Truest CEO
2019 Honoree

The Truest CEO

Advertising, Media & PR
Online Guerrilla & Innovation

Credits

  • Executive Creative Director
    Luca Cortesini
    DDB Group Italy
  • Executive Creative Director
    Gabriele Caeti
    DDB Group Italy
  • Client Creative Director
    Daniel Cambò
    DDB Group Italy
  • Client Creative Director
    Stefano Castagnone
    DDB Group Italy
  • Art Director
    Alessandro Yuri Alfieri
    DDB Group Italy
  • Copywriter
    Federico Capitani
    DDB Group Italy
  • Account Director
    Barbara Damonte
    DDB Group Italy
  • Account
    Giuliana Gentile
    DDB Group Italy
  • Social Media Manager
    Nicolò Augelli
    DDB Group Italy

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation for innovation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2019
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  • Winners
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