Nominee - It’s A #TideAd – Super Bowl 52 Campaign
2019 Nominee

It’s A #TideAd – Super Bowl 52 Campaign

Procter and Gamble
Advertising, Media & PR
Best Viral PR Campaign

Credits

  • VP, North America Fabric Care
    Sundar Raman
    Procter and Gamble
  • Brand Director, North America Fabric Care Delivery
    Vedran Miletic
    Procter and Gamble
  • BBIC
    Kimberly Doebereiner
    Procter and Gamble
  • Manager, Advertising Production
    Paul Chick
    Procter and Gamble
  • Brand Manager
    Jennifer Maxwell
    Procter and Gamble
  • Assistant Brand Manager
    Alex Perez
    Procter and Gamble
  • Brand Manager
    Matthew Wormington
    Procter and Gamble
  • Managing Partner
    John Liporace
    Taylor
  • Vice President
    Travis Rexroad
    Taylor
  • Vice President
    Brianna Kauffman
    Taylor
  • Account Supervisor
    Alex Stathis
    Taylor
  • Senior Account Executive
    Kayla Kaplan
    Taylor
  • Assistant Account Executive
    Halley Barnes
    Taylor
  • Creative Director
    Brianna Bishop
    Taylor
  • Copywriter
    Chris Shreve
    Taylor
  • Social Media Manager
    Mike Macias
    Taylor
  • Chief Executive Officer
    Andrea Diquez
    Saatchi & Saatchi New York
  • Chief Creative Officer
    Javier Campopiano
    Saatchi & Saatchi New York
  • Executive Creative Director
    Paul Bichler
    Saatchi & Saatchi New York
  • Creative Director
    Daniel Lobaton
    Saatchi & Saatchi New York
  • Creative Director
    Chad Baker
    Saatchi & Saatchi New York
  • Associate Creative Director
    Max McKeon
    Saatchi & Saatchi New York
  • Art Director
    Erin Evon
    Saatchi & Saatchi New York
  • Art Director
    Jacopo Biorcio
    Saatchi & Saatchi New York
  • Associate Creative Director
    Frederico Mattoso
    Saatchi & Saatchi New York
  • Associate Creative Director
    Rafael Segri
    Saatchi & Saatchi New York
  • Senior Art Director
    Maddy Kramer
    Saatchi & Saatchi New York
  • Copywriter
    Blake Morris
    Saatchi & Saatchi New York
  • Director of Integrated Production
    Jenny Read
    Saatchi & Saatchi New York
  • Executive Producer
    Dani Stoller
    Saatchi & Saatchi New York
  • Director of Business Affairs
    Robin Oksenhendler
    Saatchi & Saatchi New York
  • Senior Business Affairs Manager
    Lisa Rimmer
    Saatchi & Saatchi New York
  • Strategy Director
    Nayantara Mukherji
    Saatchi & Saatchi New York
  • Digital Director
    Alan Lin
    Saatchi & Saatchi New York
  • Strategist
    Corina Arnal
    Saatchi & Saatchi New York
  • SVP, Regional Account Director
    Nick Miaritis
    Saatchi & Saatchi New York
  • VP, Account Director
    Ryan Martin
    Saatchi & Saatchi New York
  • Senior Account Supervisor
    Jennifer Brotman
    Saatchi & Saatchi New York
  • Account Supervisor
    Guillermo Betancourt
    Saatchi & Saatchi New York
  • Ecommerce Account Manager
    Jed Karnowski
    Saatchi & Saatchi New York
  • Account Executive
    Jennifer McGill
    Saatchi & Saatchi New York
  • Assistant Account Executive
    Courteney Case
    Saatchi & Saatchi New York
  • Director
    Traktor
    Ratting Stick Traktor Inc.
  • Partner/Executive Producer
    Joe Biggins
    Ratting Stick Traktor Inc.
  • Executive Producer
    Jeff Shupe
    Ratting Stick Traktor Inc.
  • Executive Producer/Traktor
    Richard Ulfvengren
    Ratting Stick Traktor Inc.
  • Head of Production
    Richard McIntosh
    Ratting Stick Traktor Inc.
  • Director of Photography
    Hoyte van Hoytema
    Ratting Stick Traktor Inc.
  • Production Designer
    Tom Hartman
    Ratting Stick Traktor Inc.
  • Line Producer
    Rachel Curl
    Ratting Stick Traktor Inc.
  • Editor
    Jeff Ferruzzo
    Arcade Edit
  • Assistant Editor
    Jeff Lopus
    Arcade Edit
  • Executive Producer
    Sila Soyer
    Arcade Edit
  • Producer
    Andrew Cravotta
    Arcade Edit
  • Creative Director
    Becky Porter
    The Mill
  • VFX Supervisor
    James Allen
    The Mill
  • Executive Producer
    Anastasia von Rahl
    The Mill
  • Producer
    Marcus Speaker
    The Mill
  • Composer
    Alexis Estiz
    Personel Music
  • Producer
    Courtney Jenkins
    Personel Music
  • Mixer
    Philip Loeb
    Personel Music
  • Color
    Tom Poole
    Personel Music
  • Executive Business Director
    Daniel Bueckman
    Hearts and Science
  • Director, Senior Category
    Scott Minor
    Hearts and Science
  • Director, Video Investment
    Shari Wyler
    Hearts and Science
  • Associate Director, Biddable Social
    Mariko Hunt
    Hearts and Science
  • Associate Director, Biddable Search
    Cate French
    Hearts and Science
  • Supervisor, Search
    Kevin Bonnesen
    Hearts and Science
  • Strategy Supervisor
    Claire Richard
    Hearts and Science
  • Strategy
    Steven Signore
    Hearts and Science
  • Strategist, Biddable
    Rebekah Hsiung
    Hearts and Science
  • Managing Director
    Jeremy Carey
    Optimum Sports
  • Senior Director
    Matt Greenberg
    Optimum Sports
  • Account Director
    Kristen Grey
    Optimum Sports
  • Associate Director
    Sam Levy
    Optimum Sports
  • Associate Director
    Neil Messing
    Optimum Sports
  • Supervisor
    Jack Knobloch
    Optimum Sports
  • Senior Director, Talent
    Lori Heckman Golden
    Platinum Rye Entertainment
  • Manger, Talent
    Megan Ryan
    Platinum Rye Entertainment
  • Director, Sports Marketing
    Brad Griffiths
    Platinum Rye Entertainment
  • Chief Strategy Officer
    Joydeep Dey
    MMK
  • Group Senior Vice President
    Lindsay Kamin
    MMK
  • Senior Vice President
    Dustin Sveum
    MMK
  • Senior Vice President
    Samantha Halpern
    MMK
  • Senior Vice President
    Marissa Festante
    MMK
  • Vice President
    Alex Taylor
    MMK
  • Senior Vice President
    Sam Riber
    MKTG
  • Senior Director
    Jordan Futscher
    MKTG
  • Account Associate
    Rob Sipniewski
    MKTG

About the Best Viral PR Campaign category

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.

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2019
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