"Our goal was to create a nostalgic user journey that was not only deep and meaningful to the faithful, but light enough for anyone to jump in and have an enjoyable experience."Active Theory
The initial concept for the museum was to take users into each piece of hardware, with the gallery of each existing inside the console. When we created this in the build, we found it to feel cramped and the color palette lacked variation. A mid-project breakthrough moment was when we decided to shift the concept to include an expansive, multi-colored city backdrop surrounding the original console galleries.