In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by adidas earlier this year.- Active Theory Team
Using the famous adidas ‘three stripes’ motif, we began to explore how we could create different ‘product worlds’ that could represent different thematic elements of the campaign. Each of the three worlds had a different visual identity, reflecting the legacy of the Chile product and how it’s evolved into what it is today.