- T Brand Studios Team
Birds are an invaluable component of our ecosystems, but their exact role is a story that is often overlooked or misunderstood. Allbirds as a champion of sustainability and environmental protection, asked us to highlight both the impact that birds have on our world and Allbirds' own conservation initiatives. We created a vibrant and reactive experience using layered parallax, transparent 3d video and sound.
Our prototypes stayed pretty on the mark from day 1.
Cinema 4D, Transparent WebM videos
We wanted our readers to understand how interwoven birds are to our own survival and why Allbirds’ mission is so imperative. The sound of bird calls is such an integral part of our sensory lives, but it is a sound that may be on the brink of being lost forever. We knew that bringing this looping, immersive audio to the forefront of the piece, along with multilayered, interactive animations would establish a personal connection with our readers. We wanted them to feel like a Scarlet Tanager could literally hop off the page and into their homes.
From day one, Allbirds trusted and pushed our team to find the best storytelling, visual, audio and technical approach to tell the story. The birds selected for this page tie directly back to individual Allbirds products from last year.
I think the clarity and realism in the birds surprised everyone on the team. The depth of focus and motion blur effect makes the overall composition hypnotic.
The power of digital storytelling to make connections across regions and physical divides has never been more important and potent than right now. Our team is guided by a culture of creating meaningful impact in the world through our storytelling. The potential for what can be created in the digital age is expanding everyday and we are excited to uncover stories that matter, and work with partners to create new experiences to tell them.