"While member feedback — incorporated continuously — led to an ongoing refinement of our initial concepts, one element that was preserved in the final experience was our collective desire that the interface felt like a window — not an obstacle — to a cleaner, smarter, more prosperous future."Dialogue Theory
A stakeholder council was assembled from a diverse cross section of member companies to provide feedback throughout the entire design process. This generated a sequence of epiphanies — as opposed to a singular ""a-ha"" moment — that helped distill our wide range of concerns into a cogent experience. One powerful realization — amidst shifting political and societal realities — was that ours had to be cast in the light of incumbency and arrival.
