The Bartlett School of Architecture is one of the world’s most diverse, innovative, and creative places to study architecture. This year, The Bartlett Summer Show could not be held in its usual format. We set out to create an immersive digital show instead.- Hello Monday Team
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: I think one of things that makes this site special is the blending of the 3D world and the 2D pages. Making a full 3D experience is fun for users to use, but combining that with digestible content in a more traditional form was a challenge. For example, once a user selects a project, they are seamlessly brought into a traditional 2D scrolling page and vice versa.When did you experience a breakthrough or an "a-ha" moment during this project?
In order to create an experience that felt authentic, we considered how The Bartlett Summer Show is normally physically encountered and set up, and abstracted these elements to their fundamental shape and function for use in a digital context. The resulting digital building blocks allowed us to build a virtual showcase which is reminiscent of the physical experience, without being a literal translation of it.