Born This Way Foundation

#BeKind365

Websites and Mobile Sites: General Desktop & Mobile Sites: Community / Webby Nominee

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THE CHALLENGE

Young people were inspired by our annual #BeKind21 campaign but kept asking, “How do we keep the kindness going all year?” We needed to create a digital platform that made practicing kindness easy, engaging, and accessible every day while feeling safe, inclusive, and meaningful for a diverse, global audience.

THE SOLUTION

We built #BeKind365, an interactive website grounded in research showing kindness improves mental health. The platform combines bright, approachable design with tools like the Kindness Generator, Gratitude Postal Service, and Kind Connector, helping users discover, share, and track acts of kindness any time, anywhere.

THE RESULTS

Since launch, #BeKind365 has engaged over 50,000 participants across 120+ countries, inspiring pledges for more than 18 million acts of kindness. The campaign has reached millions online and continues to grow a community united by the simple belief that kindness can transform lives.

Mitu Yilma, Vice President, Content + Brand, Born This Way Foundation

"We know that #BeKind365 is a responsive site to the communities we serve because we built it in partnership with the young people we serve."

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