"Digital has never been so involved in our everyday lives. Desire is no longer a thing for users, it comes down to essential needs."Ryze Agency UK
As with any project, we worked out the UX in wireframe format first, but after the first time we conceptualized the homepage prototype in full visual and animation it brought the concept to life and proved at the presentation that this was the right solution for a new audience while still feeling like it belonged under the umbrella of the global brand and resonated with Bellway's values.