"Digital has never been so involved in our everyday lives. Desire is no longer a thing for users, it comes down to essential needs."Ryze Agency UK
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: We needed to ensure a shared CMS experience from a technical stand point in the back-office as the platform was to host future sites that shared the same central data as other Bellway consumer websites. The aesthetic produced by our creative director instantly clicked with resounding feedback from the client but we needed the digital experience to match that style and feel through UI movement, interaction and structure.When did you experience a breakthrough or an "a-ha" moment during this project?
As with any project, we worked out the UX in wireframe format first, but after the first time we conceptualized the homepage prototype in full visual and animation it brought the concept to life and proved at the presentation that this was the right solution for a new audience while still feeling like it belonged under the umbrella of the global brand and resonated with Bellway's values.
Q: What web technologies, tools, and resources did you use to develop this?
A: We use many tools throughout the UX and design process, notably working up wireframes, flats and moving prototypes in Adobe XD for a streamlined design process. The platform is built as a multi-site CMS based on Craft CMS and front-end coded in HTML5, CSS3 and JS, hosted on an AWS infrastructure.
Q: How did the final product meet or exceed your expectations?
A: The project was well received by both client and audience and is performing from a brand strengthening perspective and marketing support tool, with an increase in sales leads. Social reviews and award-based accolades have also shown that our industry peers appreciate the execution and output of the project — proof the early decisions were the right ones to take.