By engaging and educating users they are now actively spending more, which is great for the client. But more importantly, hopefully customers are getting exactly what they want to create amazing food at home.- Rotate° Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: As mentioned previously, the Big Green Egg is a unique product in terms of its lifetime usage. We knew it was important to create shopping funnels that could cater to people at the beginning of their ownership, right through to more experienced advocates. Relaunching the website sharpened our focus on new owners, with the "Build an Egg” feature key in introducing them to the brand. Our focus is now on creating a personalized shopping experience for the multiple Big Green Egg customer personas.
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: We tend to build eCommerce experiences in a Headless architecture now, and this was no different with Big Green Egg. This gives us and the client the opportunity to work with no compromise: best-in-class services, unlimited creative freedom and unrivalled performance. That said, they had a requirement to integrate with quite complex 3PL, which was taken from Magento to Commerce Layer (an awesome new challenger platform) adding to the work.When did you experience a breakthrough or an "a-ha" moment during this project?
As part of our Discovery phase we actually went to a cooking day with their potential/existing customers. Here we learned firsthand that ensuring customers know how to best use and enjoy the Eggs was key to retaining customers and creating an army of Egg advocates. Education along the shopping experience was key. We also knew that the best way to do this was visually, so we doubled down with interactive video.