Digital experiences can create lasting impressions. With new opportunities to reach growing audiences and leave greater impact, it has never been a more exciting time to be a creator.- Zuleika Arroyo Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: Usually we start by putting together a mood-board from a set of brand elements, context, and wireframes. Then the rest keeps coming together as it goes; however, due to our timeline, in this case we had to jump right into mockups and a prototype looking exactly as the outcome. This is part of the reason for the site’s minimal design approach — we started from a simple outline which would be easy to develop additional layers upon as we went along.Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Without time to iterate on design and content before starting development, we knew we would need a CMS like WordPress for ongoing copy updates right up to the launch date. For inspiration, the client referenced a New York Times feature on Syria — our idea was to reference this for the internal pages while creating a strong, interactive home page where users had a simple way to navigate the site while being kept interested to educate themselves.When did you experience a breakthrough or an "a-ha" moment during this project?
Our first lightning moment came at the kick-off of this project, as we all began working on our respective parts in parallel and found ourselves in sync with how we wanted to approach telling the story and grabbing people's attention. In development, one memorable “a-ha” came from finding a responsive method for laying out the home page using native properties of SVG to position HTML elements along a path that wouldn’t block our main subject.