Corporate Social Responsibility
"We had to figure out how to first get someone to engage and then how to take a topic full of friction and make it frictionless. We did so through utter simplicity in the experience and through truth and authenticity in the storytelling."Preston Spire
We used real people with real stories. Anything we could come up with wouldn’t come close to being as powerful, moving or interesting as real people. The fact that many of our participants “broke the mold” of what we expected — based solely on our own biases — is a testament to the concept of the experience and the complexity of humans. The more time we spent with the project, the more we understood just how useful this tool could be.