If a designer has an idea for an interface, interaction or experience, they consult our technical leads and collaborate on the idea’s development, ensuring creative is always grounded in what’s technically feasible. This approach also ensures boundaries are constantly pushed in both design and code, while elevating the client’s brand.- Frank Digital Team
A huge ‘a-ha’ moment for the team was understanding that every single cancer journey is different. You can’t assume anything when designing for this audience, so don’t try to force them down a particular path. We worked really hard to keep all aspects of the experience as flexible as possible, ensuring members always have the ability to make their own choices as to what they do or don’t engage with.