Fashion & Beauty
"To help write the next chapter and speak to an emerging group of luxury customers, we had to rethink how the brand connects and moves with modern culture."B-Reel
When we talk about fluid UI experiences, social media is on the top of the list. So instead of drawing inspiration from existing successful e-commerce UX flows, we decided to create consistent visual dialogue between social media and e-commerce in relation to image and video formatting. This allowed for a more fluid and intuitive mobile experience.