"To help write the next chapter and speak to an emerging group of luxury customers, we had to rethink how the brand connects and moves with modern culture."B-Reel
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: Most of the initial ideas we had for the site became reality. We changed the original structure a lot and created a better base for the project, avoiding obsolete standards and taking advantage of new open framework technologies. Our concept to create a content-to-sales website with immersive modules and experiential personalized features was strong. From the mood boards to final executions we made several changes to simplify the page designs.
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: With so many emerging beauty and fashion brands, we needed to elevate the brand experience. One of the platform's marquee launch features was a makeup configurator allowing customers to customize and purchase the brand's iconic lipsticks and compacts. Using an AR filter, directly from your computer camera, users can explore anything from texture and shade while customizing caps and cases, including exterior flourishes like tassels and charmsWhen did you experience a breakthrough or an "a-ha" moment during this project?
When we talk about fluid UI experiences, social media is on the top of the list. So instead of drawing inspiration from existing successful e-commerce UX flows, we decided to create consistent visual dialogue between social media and e-commerce in relation to image and video formatting. This allowed for a more fluid and intuitive mobile experience.
