With the advancements of open source frameworks and UX software, it’s an exciting time for Designers and Developers to do high quality work in a compressed timeline.- MRM Team
We realized that when you tell a story, your imagination is the only boundary. So you can defy logic to, for example, have a narrator mouth other characters’ lines or have him jump in and out of scene, unbeknownst to the others. We also reimagined our strategy on how to be at the right place and the right time with the right type of content…depending on where the consumer is on their journey. As long as we were pushing boundaries, we knew the site also had to pay off all this whimsy with a happier vehicle shopping experience.