Chopard Happy Sport Metaverse Experience

Enchanting Collection Binds Audience Emotionally
Retail & Shopping - General Metaverse Experiences / Nominee

Retail & Shopping - General Metaverse Experiences

Photorealistic, immersive web experience accessible on all devices. Thorsten Walther, CEO

Q: Can you briefly describe your project and the concept behind it?

A: The Chopard Happy Sport Virtual Experience, created for the Korean market, provides an immersive world inspired by Alice in Wonderland and Chopard installations. Capturing Caroline Scheufele's creative vision, the experience highlights the beauty of simplicity and delicacy while infusing a sense of magic and childlike wonder drawn from her life experiences, perfectly blending the unique charm of Chopard with an enchanting virtual environment.

Q: Once you settled on your idea, what influenced your decision on the chosen technical approach? How did it differ or go beyond approaches you’ve taken in the past?

A: Our decision to use the INSPIFY Platform was driven by its ability to create visually stunning, realistic experiences for Chopard's watches. Our goal was an immersive virtual world, accessible on various devices with optimized loading times. By engaging users and showcasing Chopard products, we aimed to inspire their desire to invest in luxury items. Embracing the latest technology helped us meet evolving user expectations.

Q: What were some of your biggest learning and takeaways from this project?

A: Our key takeaways include the effective use of cutting-edge tools like INSPIFY Platform powered by Unreal Engine 5, Pixelstreaming, 3ds Max, and Figma for seamless visuals, 3D world creation, concept design, and UI/UX development. This combination enabled us to develop a visually striking, engaging Chopard virtual experience accessible to users on various devices.


Q: What web technologies, approaches, tools, or resources did you use to develop this experience (WordPress, headless, AI, Sublime Text, HTML5, Adobe XD, etc)?

A: To develop this experience, we use the INSPIFY Platform powered by Unreal Engine 5, chosen for their cutting-edge features and multi-device compatibility. This approach diverged from previous work with Unity, Three.js, and WebGL by leveraging the latest game engine technology and streaming advancements. This enabled us to deliver a richer, more immersive online experience accessible on various devices.

Q: How did the final product meet or exceed your expectations? What results did you see?

A: The final product surpassed expectations, achieving great success in Korea and attracting more users than any prior Chopard virtual experience globally. The overwhelming response has inspired plans for similar experiences, expanding Chopard's reach to broader audiences in more countries. This result affirms our approach and highlights the potential of immersive formats.

Q: Why is this an exciting time to create new digital experiences? How does your team fit into this?

A: This is an exciting era for digital experiences, as advancing technology enables captivating, immersive content. Our team excels in creating realistic 3D product representations, nurturing user connections in metaverse spaces, and facilitating shared feedback. By staying abreast of cutting-edge tools and trends, we consistently deliver enthralling digital experiences for users.

Q: How did you reach a good balance of your own creative ideas and technical capabilities with a fair representation of the client’s brand?

A: We balanced creativity, technical capabilities, and Chopard's brand through open communication, collaboration, and iterative feedback via weekly reviews. This process enabled progress monitoring and step-by-step validation. By focusing on Chopard's identity, values, and utilizing advanced technology, we delivered a final product showcasing our expertise while accurately representing the brand.

Q: What did your initial moodboard, wireframe, or prototype look like? How did those ideas change throughout the design process?

A: Initially, our mood board, wireframe, and prototype focused on Chopard's brand and Caroline Scheufele's Happy Sport collection. As the design process progressed, we refined ideas, bringing dancing diamonds to life while considering feedback, constraints, and trends. This evolution resulted in a visually appealing product that maintained Chopard's identity and uniquely showcased the collection's vision.
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