Once it became clear the pandemic wasn’t going away any time soon, everyone was forced to adapt. So we created something completely new: ComplexLand, a five-day virtual experience, with just about everything you would’ve expected to see IRL.- Jam3 Team
We have experience using tech to help eliminate the problems brands were having at the original ComplexCon: democratizing drops, while discouraging resellers & fights. Video games were also key inspiration. Think of games like Assassin's Creed Odyssey, which features a video game mechanic where players are directed to investigate a map in order to uncover key items — the exact mechanic we used for exclusive drops.