Best Use of Animation or Motion Graphics
We kept pushing the way we could use the movement of the letters and how we could control (or randomize in some cases) the visuals it generated. This made for a dynamic design process where nothing was set from the beginning.- Studio Dunbar Team
It took us a while to figure out how exactly we could make the distortion of the letters happen. We wanted to distort and move the letters, but not adjust their boundaries so they would always be (somewhat) legible, and fit their frame. Oftentimes with static design, the first thing you do is start with a grid. After some failed attempt to create the motion we wanted, we started with generating a moving and interactive grid first. Once this was working, we used that technology and filled the grid with tiles to form the letters.