We love tech for its ability to create meaningful change, so projects like Discovered are a dream for us. When we can design and build something beautiful that also makes a positive impact on people’s lives, we’re truly energized by it.- Nightjar Team
Realizing the journey the user needed to be taken on to understand wild game and its positive contributions to the planet, our ‘Chapter’ idea emerged. With three different target audiences, we had to ensure the navigation was kept simple, when the temptation is usually to add more. As the user engages with the story, we lead them into the next chapter, scrolling through the immersive homepage, rich in imagery, copy, and clear benefit statements.
