
We love tech for its ability to create meaningful change, so projects like Discovered are a dream for us. When we can design and build something beautiful that also makes a positive impact on people’s lives, we’re truly energized by it.- Nightjar Team


Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: It's our passion to inject as much craft as we can into these story-telling products, but not at the cost of performance. Features such as difference blend mode, smooth scrolling, parallax and high-res imagery must be extremely performant for all devices and connections — not impacting speed of delivery or interactivity. This is standard practice with all Nightjar’s sites, with top percentile Lighthouse tests scores mandatory before launch.When did you experience a breakthrough or an "a-ha" moment during this project?
Realizing the journey the user needed to be taken on to understand wild game and its positive contributions to the planet, our ‘Chapter’ idea emerged. With three different target audiences, we had to ensure the navigation was kept simple, when the temptation is usually to add more. As the user engages with the story, we lead them into the next chapter, scrolling through the immersive homepage, rich in imagery, copy, and clear benefit statements.