Domino Magazine

Domino
Kids
Website

Architecture, Art & Design / Nominee
Domino Magazine

Architecture, Art & Design

Nominee
"Digital is so flexible and multidimensional — it’s a really fun opportunity for us to be even more creative with our storytelling." Domino Magazine
image description
Q: Can you describe your project and the concept behind it? A: Our kids site was a digital extension of our first-ever kids print issue (summer 2020). We wanted to create a digital space that was as fun and inspiring as that print issue, but in an even more interactive way. It coincided with a kids furniture collaboration we did with Crate & Kids as well, so it was the perfect opportunity to launch our kids vertical in this new way.
image description
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process? A: Originally, this was really just one landing area and then maybe a couple stories below. We weren't sure if it would be feasible to build it out more, let alone maintain it once live. Most of the iterations for this page were around adding more categories, whether that was a shopping/market section or a place to highlight video we had made.
image description
Q: What influenced your chosen technical approach, and how did it go beyond past methods? A: We have used the Ceros platform for previous projects, including other smaller content hubs, so we were building on that with this project. Ceros offers so much flexibility and cuts down on development support, so we were able to focus more on the design, animations, transitions, etc and really blow that out and make it a fun experience.

When did you experience a breakthrough or an "a-ha" moment during this project?

For me, it was bringing previously static print elements to life in a digital way. So playing with the shapes and circle elements we had been using in our kids vertical, and exploring different animations with them as you move through the experience. It's another layer of the design that adds so much to it and really brings it to life.

Watch

Q: What web technologies, tools, and resources did you use to develop this? A: This was built and hosted in Ceros, and then added to a page on our site (WordPress).
Q: How did you balance your own creative ideas and technical capabilities with a fair representation of the client’s brand? A: Because we had so much success with the print edition of our kids issue, it was much easier to bring in a lot of those styles and sell the look and feel across teams and to our partner (Crate & Kids). That said, the ID is pretty playful and kid-friendly but the content is still for our core audience of adults, so we were very careful about how we added in animation and color to keep it elevated and not too childlike.
Q: How did the final product meet or exceed your expectations? A: Originally, this was going to be a pared back version of what it is now. We were trying to troubleshoot and make it work with just WordPress, but didn't have the dev support to build it the way we wanted. Once we started building it in Ceros, however, we were able to expand it beyond just a landing area, and really create a mini-site with sections to showcase all of the different types of kids content we have in a much cooler way.
Q: Why is this an exciting time to create new digital experiences? How does your team fit into this? A: Like many publications, we moved away from print and are now only digital, so having the ability to create immersive and unique experiences like this means a lot. These are our opportunities to go all in on the content we love and feature them in a cool way so they don't get lost in the day-to-day of our main site. Plus, digital is so flexible and multidimensional — it’s a really fun opportunity for us to be even more creative with our storytelling.

Explore

MediaMonks

Netflix DARK

TBWAChiatDay LA

Behind The Record

Wild Forest

François Audouy

Zuleika Arroyo

Black Women Too

Sid Lee / DIgital Kitchen

The Joker’s Escape

NBC News

Trans, imprisoned — and trapped

The National AIDS Memorial

World AIDS Day 2020 - A National Conversation -

AKARU

Avoriaz

GSD&M

U.S. Air Force ECHO

Animal

Life At Spotify

Center for Architecture

Visualize NYC 2021

HAUS

Tillamook

360 Design

Zoonomia

Wonderland

Wonderland

Gigarama

Sing, My District

Nightjar

Discovered Wildfoods eComm Experience

Dogstudio

ZOOX

MediaMonks

Maserati MC20

Cheil Worldwide, Inc

Samsung Galaxy S21 5G series

NYC & Company

The Black Experience in NYC

ESPN

ESPN College Football Tracker

Paradowski Creative

The Sheldon Website

Active Theory

CHILE20

Active Theory

Secret Sky 2020

Hook

YouTube Culture & Trends Report

Hook

Local Guides

Hello Design

The Marvelous Mrs. Maisel

Studio Airport

Emergence Magazine

Athletics

New York Review of Books

R/GA

ESPN House of 98

ThoughtMatter

CENTER Photography 2020 Compendium

Turbulent

Turbulent.ca

IntraCollaborative

Newest Americans

Rotate°

Big Green Egg

Wide Eye

WhiteHouse.gov

Swell Creative Group

Everyone In LA: 2020 Homeless Count

firstborn

Exo

GIPHY

GIPHY

Content Pilot LLC

Chambliss. Bahner & Stophel

Hello Monday

Bartlett Summer Show

Work & Co

Vistaprint Masks

Hello Monday

Virgin Hyperloop

Forbes

Forbes 30 Under 30 2021

MIT Open Learning/Center for Advanced Virtuality

In Event of Moon Disaster

MediaMonks

Frontier Development Lab: Solving NASA’s Toughest Challenges with Google Cloud × Intel

Jam3

ComplexLand

Spring/Summer

Stykka

firstborn

The Leary Firefighters Foundation

Elephant

Elephant Website