- Vergani&Gasco S.r.l. Team
"A journey begins when you start to imagine it, to feel places, to smell them, to see their colors and to hear their noises." This is the deep spirit—the red thread—which guides the user through earthviaggi.it. Earth Viaggi corporate site is born from this philosophy; a site that aims to tell about distant people and worlds. A site to produce culture and to engage and entertain the user in a unique, first-of-its-kind experience. Not a travel catalog, but a story of the vision, experience, and transmission of values that have been the core of Earth for more than thirty years: love for travel, respect for places, people, and for the culture that they meet there.
The production process of a digital product is certainly always a work in progress. It starts from a limited series of consolidated elements, then the rest is part of a continuous validation process, which closely resembles agile development processes. We must also remember that we develop entities in a certain "living" way that must respond and adapt to new needs.
Design and prototype: Adobe XD, Photoshop, Illustrator, After Effects Cms: Drupal 8 IDE: Atom Custom features: custom php, restful api, Symfony Frontend: twig, html 5, Vue.js, Three.js, Webpack, Sass
Every place and every destination requires its own way to be told. This has led to the study of specific layouts for each page with ad hoc animations that highlight the specificities of each place. The individuality of every destination and their story is also expressed by the selection of image and videos. For each place, the themes to be told were selected with extreme care, not only tourist attractions, but also curiosities and in-depth.
From a narrative point of view, we tried to create animations and effects that would support the story. We avoided creating elements that are an end in itself,if not directly connected to what we have to tell. Technical skills were then used to improve every aspect of the user experience, e.g. by focusing heavily on the speed of content delivery. We think that the result is an elegant and engaging product that enhances the perception of the brand.
When you start a project, you don't know exactly where you will land, you only know that you will give your best. The production process led us to design a very flexible layout tool, which takes data from multiple sources. The funniest and most complicated thing was finding balance between a beautiful aesthetic, something out of the ordinary, with the flexibility and autonomy of the customer in creating new sections.
Creating digital experiences is always very exciting; we have been doing this job for twenty years and we always approach each project with the same enthusiasm. What is changing in this period is the attention to the communication and the growing skills that all users have in the use of digital media.