The goal was simple: lift the lid on Elephant and showcase the work we do. Make it succinct, highly visual, and something that would inspire both clients and talent.- Elephant Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: The essence is still there but in terms of design compared to our initial wireframe, fonts, compositions, layouts are totally different. Throughout the process we were understanding the company needs and started shaping the end result to achieve what was the best for us as a company.Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: We built this in React as we pride ourselves on our expertise with the framework, as proven in our client work. We implemented Next.js, rather than previous implementations with Gatsby, for a more modern, customizable approach. For efficiency and modularization we styled our components with StyledComponents and prototyped with various animation libraries to test our design vision for the project.When did you experience a breakthrough or an "a-ha" moment during this project?
The homepage had to do a lot of work in terms of interactivity, branding, and content. One question was — how do we use color? Our brand is quite monotone, and in the end we thought why not embrace our clients' color palettes. We didn’t like how ‘blocky’ that felt so we applied a gradient transition instead. When you scroll the page there’s this seamless color change — a small detail, but really made a simple scroll feel joyful.