"Nowadays, users understand how to use a website. Knowing this, we as web designers and developers should expand 'best practices' and look for new ways to create a sense of joy for the users."Groundwrk
Honestly, the breakthrough moment came when we presented the first concept for the homepage. The site stretches expectations for marketing/brochure type websites and we took a chance presenting something like this to a client that had a corporate-feeling site before. They LOVED the direction and encouraged us to keep pushing the concept on the interior pages.