
Active Theory
ESPN Fifty/50 World
Celebration, Inclusivity, Diversity, Inspirational, Community
ESPN Fifty/50 World
Celebration, Inclusivity, Diversity, Inspirational, Community
Metaverse, Immersive & Virtual, Entertainment, Sports & Music /
Honoree
Active Theory
Metaverse, Immersive & Virtual, Entertainment, Sports & Music
Honoree
Represent what Title IX means and celebrate the diversity of the LGBTQA+ community for pride month.Elly McIlwraith, Head of Production


Q: Once you settled on your idea, what influenced your decision on the chosen technical approach? How did it differ or go beyond approaches you’ve taken in the past?
A: Building out a 3D microverse world using our Dreamwave platform felt it would best physically represent the goal for users to come and interact with each other on a level playing field.
Q: What were some of your biggest learning and takeaways from this project?
A: The biggest learning from this project was the importance of proper planning in content development, programming and display. The content played a critical role in this campaign, so making sure users were able to find it and engage with it in a new and innovative way was crucial to the success of the experience.