Active Theory

ESPN Fifty/50 World

Celebration, Inclusivity, Diversity, Inspirational, Community
Metaverse, Immersive & Virtual, Entertainment, Sports & Music / Honoree
Active Theory

Metaverse, Immersive & Virtual, Entertainment, Sports & Music

Represent what Title IX means and celebrate the diversity of the LGBTQA+ community for pride month. Elly McIlwraith, Head of Production

Q: Can you briefly describe your project and the concept behind it?

A: A virtual utopia for attendees to explore content honoring the stories of Title IX and the women moving the world forward.

Q: Once you settled on your idea, what influenced your decision on the chosen technical approach? How did it differ or go beyond approaches you’ve taken in the past?

A: Building out a 3D microverse world using our Dreamwave platform felt it would best physically represent the goal for users to come and interact with each other on a level playing field.

Q: What were some of your biggest learning and takeaways from this project?

A: The biggest learning from this project was the importance of proper planning in content development, programming and display. The content played a critical role in this campaign, so making sure users were able to find it and engage with it in a new and innovative way was crucial to the success of the experience.

Q: What web technologies, approaches, tools, or resources did you use to develop this experience (WordPress, headless, AI, Sublime Text, HTML5, Adobe XD, etc)?

A: We developed this experience using our 3D technology platform developed in-house called Dreamwave. This technology allows users to drop in to immersive 3D multiplayer experience by simply loading a web link.

Q: How did the final product meet or exceed your expectations? What results did you see?

A: The client and our team were pleased with how we leveraged the Dreamwave platform for the Fifty/50 campaign. The creative execution as well as the incorporation of Title IX content effectively came together to create the inclusive space we all aimed to achieve from the outset.
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