"There has been a lot more focus on these experiences — and of course much bigger audiences for them — than in the past. That kind of visibility allows for more time and money to go into these experiences and in turn really pushes the medium."Esri
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: Our initial prototypes were all very static and very much focused on the customer journey through the experience. The key art has a lot of movement and energy built into it. I think we were able to really bring that to life even more so through animations and motion graphics that showed up in live video and sessions throughout the event.Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Our team worked closely with digital event leader Freeman to bring the digital experience to life. The experience relied heavily on scroll-based animations, video and the integrations of our own mapping technology to create an experience that reflected the breadth and depth of our user base, and the work they do.When did you experience a breakthrough or an "a-ha" moment during this project?
We put a lot of time and focus into the homepage experience and wanted it to be something that was constantly changing as the event progressed — to be a hub users could always come back to and get the latest recommendations, hear recaps of the days events and connect with other users. Finally mapping that very dynamic and changing experience was certainly one of the moments that really allowed us to move forward with the project.